CEO Message

CEO Message

Since its establishment in 2015, Behdasht Salamat Arya Andishan (BSA) Company has been committed to revolutionizing oral and dental health products. Our journey has been marked by a relentless pursuit of excellence, guided by our vision to deliver superior quality and innovation to our customers.

At BSA, we prioritize cutting-edge technology, the latest European machinery, and the expertise of both domestic and international professionals, ensuring a judicious balance between quality and pricing. Our core objectives include sustaining effective communication with stakeholders, achieving customer satisfaction, prioritizing human capital, enhancing productivity, fostering motivation, and expanding market share.

In alignment with our commitment to self-sufficiency and reducing reliance on imports, we are proud to inaugurate the largest toothbrush production line in the Middle East, boasting an annual capacity of 50 million units. With the assistance of European consultants and proficient local professionals, we manufacture a comprehensive range of toothbrushes, including orthodontic, sensitive teeth, and interdental variants.

Our state-of-the-art facility, equipped with the latest European technology, implements a fully automated material transfer system, eliminating manual intervention. We are the first in Iran to produce toothbrush handles in three colors, ensuring 99% end-rounded toothbrushes that do not cause harm to teeth and gums.

As we look to the future, we remain dedicated to embracing innovation, nurturing talent, and upholding our values. Together, we will continue to empower smiles and enrich lives globally.